The pandemic has marked a watershed situation for businesses across the world. With digital transformation in full swing, businesses have chosen to be a part of it, knowing that it would help them better serve their customers. All organizations will eventually turn to digital marketing as a means of survival, making the title of a digital marketer one of the most in-demand positions. With the majority of marketers expecting continual budget cuts, marketers will be required to deliver high revenue and client acquisition. At this juncture, marketing technology (MarTech) is the key for such recoveries. However, MarTech adoption will likely focus on agility in the future, utilizing tech solutions that can affect strategy, insights, and engagement.
According to Gartner, only 33 percent of companies believe that their current technology is useful and over 80 percent have a short-sighted or obsolete MarTech roadmap. For many, the first order of business will be to review their current MarTech stack and make steps to maximize, improve, or even re-consider it. Hence, budgets are shifting away from human resources, putting a larger emphasis on using marketing technology to improve operational efficiency. As more companies choose for leaner, more agile structures, marketing leaders will turn to technology not only for automation and workflow optimization, but also to foster cross-departmental communication. Leaders will begin to turn towards technology to help them manage marketing operations and activities more efficiently, especially as work from home or virtual operations become more common.
To help businesses select the best-of-breed MarTech solutions, our distinguished panel comprising CEOs, CIOs, CMOs, analysts and the MarTech Outlook APAC’s editorial board has reviewed and selected the Top 10 MarTech Solution Providers in the martech industry. In our selection process, we have evaluated a vendor’s competency to provide efficient as well cost-effective MarTech solutions and services.
Here, we present you MarTech Outlook APAC’s “Top 20 MarTech Companies in APAC-2021”
